How to write (a good email)

Robin Davis, Mia Partlow, Dawn Pearce, and Silvia Sheffield have co-authored an article in Weave, the main user experience library journal, entitled “Snippets, subject lines, and exclamation points: A case study in constructing better library emails.”

The article describes the team’s approach to creating user-centered library emails and email templates, with a focus on answering patron questions and concerns rather than simply or too-formally communicating library policy. It’s a refreshing take on automated emails as a user experience opportunity.