Quick Tips

In a hurry? These are two major takeaways from this Web Style Guide.

Make your writing easy to skim

Use headings, short paragraphs, and lists when you're writing for the web. This helps the user find what they're looking for quickly.

Keep your writing concise. Avoid creating a wall of text by breaking up your content more frequently than you might for printed writing.

Good example: Open Research page

Use descriptive links

When you're linking to something, the linked text should describe what it's linking to. Avoid "click here" links, and don't paste the URL directly into the page.

Good example: "The iPearl Innovation Studio is part of the Hill Library Renovation."