Qualitative Social Research - Basics I

Qualitative research is a powerful tool for analyzing the nuance and details of how people make meaning and understand the world around them. Whether you are a social scientist studying identity, or a designer studying consumer preferences, qualitative research is an important addition to your research. In this workshop, we will cover the logic behind qualitative research and the different types of methods you can use to collect and analyze data. For instance, what does it mean to code an interview transcript? What is theoretical saturation and how does this inform sample size? What is a semi-structured interview and how do I make an interview protocol? In the workshop, we will mix lecture with hands-on activities, to build a base of knowledge for you to employ qualitative methods in your future projects.