Market research and American business reports, 1935-1965

This database is a source for American consumption history as well as the history of transnational marketing. Market Research and American Business is based on the company archive of the Institute for Motivational Research, Inc., a company founded in 1946 by Ernest Dichter (1907-1991) who emigrated from Vienna to the USA in 1938. The focus of the materials is on the period after 1945. The database offers access to memoranda, reports, minutes of meetings, letters, account records, advertising materials and much more.