This subgroup consists of materials related to the activities of N.C. MarketReady, formerly known as the Program for Value Added and Alternative Agriculture, part of the Cooperative Extension Service in the College of Agriculture and Life Sciences. The records date from 2008 to 2012 and consist of media as well as educational and outreach videos and documents. Included are videos of the Produce Lady, Brenda Sutton, as well as reports and flyers.
The North Carolina State University N.C. MarketReady program was started by Dr. Blake Brown in 2006 to assist the transition of tobacco-farm families to other profitable enterprises. Their aim is to build partnerships and educational resources to help North Carolina agriculture be more profitable. They develop and deliver educational programs and information resources intended to help farmers be successful. The program officially changed its name from Program for Value Added and Alternative Agriculture to N.C. MarketReady in October 2009.
The North Carolina State University N.C. MarketReady program is part of the College of Agriculture and Life Sciences (CALS) and North Carolina Cooperative Extension. Dr. Blake Brown started the N.C. MarketReady program (formerly known as the Program for Value-Added & Alternative Agriculture) in 2006 to assist the transition of tobacco-farm families to other profitable enterprises. Since then the N.C. MarketReady program has relocated to the North Carolina Research Campus in Kannapolis, North Carolina. The program officially changed its name to N.C. MarketReady in October 2009.
Their aim is to build partnerships and educational resources to help North Carolina agriculture be more profitable. To do this they develop and deliver educational programs and information resources intended to help farmers be successful. They have five key focus areas which include, Agriculture Enterprise Development, Business Skills Education, Fresh Produce Safety, Horticulture Skills Education and Strengthening Markets. They are located on the North Carolina Research Campus in Kannapolis, North Carolina.
These records consist of materials related to the activities of N.C. MarketReady, formerly known as the Program for Value Added and Alternative Agriculture, part of the Cooperative Extension Service in the College of Agriculture and Life Sciences. The records date from 2008 to 2010 and consist of media as well as educational and outreach videos and documents. Included are videos of the Produce Lady, Brenda Sutton, as well as reports and flyers.
These materials include video and electronic documents, as well as one half box of physical materials.
This subgroup is arranged in three series:
The nature of the NC State University Libraries' Special Collections means that copyright or other information about restrictions may be difficult or even impossible to determine despite reasonable efforts. The NC State University Libraries claims only physical ownership of most Special Collections materials.
The materials from our collections are made available for use in research, teaching, and private study, pursuant to U.S. Copyright law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source.
[Identification of item], North Carolina Cooperative Extension Service, N.C. MarketReady Records, UA 102.040, Special Collections Research Center, North Carolina State University Libraries, Raleigh, NC
These records were transferred from the North Carolina State University N.C. MarketReady (Accessions 2010.0010 and 2010.0074) and other sources (Accession 2013.0147).
Processed by: Genya O'Gara 2009; machine readable finding-aid created by: Genya O'Gara July 2010; finding aid updated to reflect additions to collection by: Jonathan Holloway, 2011 May; and Todd Kosmerick, 2013 June; Digital materials processed by Jessica Rayman, 2017 May.
The collection is organized into three principal series:
This series consists of materials relating to marketing and planning of the N.C. MarketReady program, including brochures, press releases, and the agenda and related documents of a Joint Session of Governor Beverly Perdue's Education Governing Board held at the North Carolina Research Campus in Kannapolis.
This series consists of reports about media coverage of the N.C. MarketReady program. The reports cover 2009.
For current information on the location of these materials, please consult the Special Collections Research Center Reference Staff.
The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.
The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.
The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.
The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.
The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.
This series consists of videos featuring Brenda Sutton, the Produce Lady. The Produce Lady, Series 1 features 10 short videos plus a credits sequence on 1 DVD. There are two copies of this DVD with slightly different physical labels, but the content is identical. The Produce Lady, Series 2 features another 10 short videos plus a credits sequence on one DVD. Also included is a DVD on Fresh Produce Safety Tips. The materials are dated from 2008 to 2009.
For current information on the location of these materials, please consult the Special Collections Research Center Reference Staff.
2 DVDs
The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.
1 DVD
The Special Collections Research Center will provide copies of these digital files to patrons, but cannot guarantee that these files will open.
1 DVD Video
File count is approximate and excludes system files, deleted files, and duplicates that may have been created during processing.
This collection is open for research; access requires at least 48 hours advance notice. Because of the nature of certain archival formats, including digital and audio-visual materials, access to digital files may require additional advanced notice.
For more information contact us via mail, phone, or our web form.
Mailing address:
Special Collections Research Center
Box 7111
Raleigh, NC, 27695-7111
Phone: (919) 515-2273
[Identification of item], North Carolina Cooperative Extension Service, N.C. MarketReady Records, UA 102.040, Special Collections Research Center, North Carolina State University Libraries, Raleigh, NC
The nature of the NC State University Libraries' Special Collections means that copyright or other information about restrictions may be difficult or even impossible to determine despite reasonable efforts. The NC State University Libraries claims only physical ownership of most Special Collections materials.
The materials from our collections are made available for use in research, teaching, and private study, pursuant to U.S. Copyright law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source.